Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Depending on the business type, goals, or where the business is at in its business lifecycle, the efforts may vary. It is important to work with a marketing team that understands your goals and knows how to create a comprehensive strategy to be able to identify the most profitable channels.
Digital marketing consists of many different types of marketing strategies, but the spectrum of services generally consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.
Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising. Social media marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your space.
Each of these services plays important roles in a strategy. Your business may need some or all of them depending on many different factors.
Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Customers know what they want and when they want it and they head online to get what they want when they want it. Gone are the days of fishing with a large net in the ocean and here are the days of fishing with sonar radar in a barrel. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers.
Digital marketing is one of the most important types of marketing you can do for your business. Not only is it crucial in this digital age, but it also presents the best opportunity for ROI because it is attributable and trackable to identify where leads and sales are coming from on a minute-by-minute basis.

Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitors, which will hopefully turn into new customer.
Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.
With a strong online presence and digital marketing strategy, the opportunity to scale your business successfully is enormous. Digital marketing presents opportunity for exponential business growth and return multiples that are better than any other advertising opportunity.

As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.
Our team will help you calculate true ROI of your marketing investment to understand the opportunity that our team can present to your business. We are focused on performance and ensuring that we understand the lifetime value of your customers and/or clients will help you understand the multiple that can be expected from a marketing strategy. We prefer to work with aggressive businesses that are looking to scale up their businesses as quickly as possible.

All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.
We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times. Think of an executive marketing dashboard that you can log into and see insights 24/7/365 on your marketing strategy.
At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.

Wave Media is focused on performance marketing and advertising strategy. Our goal is drive incredible ROI for your business and have you continue to invest in marketing services because our solutions work.
We provide comprehensive digital marketing and advertising plans and we will be your right-hand marketing team. All of our team members are certified each and every year on multiple digital marketing and advertising platforms.
We have experience across many different industries and have served many clients since our inception.
Our commitment to you is that we will do everything in our power to supplement your business with a robust and effective marketing team that is hungry to drive success to your business. We are competitive and we LOVE to win.